Of every collectible's profit goes directly to the artist.
Brands have been
stealing from graffiti writers for decades.
We didn't invent this problem. We just refused to keep contributing to it. What follows is a partial record of corporations that stole artist designs without any credit or compensation. The list is not short.
Guess
Used graffiti work by street artists in marketing and merchandise without permission or compensation. The artists filed suit.
Read The Story →
McDonald’s
Used artwork by the late Dash Snow in a branded campaign without licensing or compensation. The artist’s family filed for copyright infringement.
Read The Story →
5 Pointz / G&M Realty
Whitewashed 45 commissioned graffiti murals overnight in Long Island City to clear the site for development. A federal judge later awarded $6.7M to 21 of the artists — a landmark VARA ruling. Most artists don’t get to.
Read The Story →
Michael’s
Used artwork by graffiti writer Jordan Nickel (POSE) in product designs without permission or compensation. The artist filed suit.
Read The Story →The Local Legend Labs Promise.
Three rules. No exceptions.
Fifty Percent.
The Artist Owns The Work.
The Artist Calls The Shots.
What it looks like
in practice.
Numbers we update every month.
Every Truck Is One Story
Pick a Legend. Read the lore. Scan the QR code. The story doesn’t end when you collect — updates made regularly.
Browse The Collabs → Read The Lore