Corporate theft of graffiti culture, on record.
We didnt invent this problem. We just refused to keep contributing to it. What follows is a partial record of corporations that lifted graffiti work for marketing or merch without credit, license, or payment.
A lawsuit alleges that McDonald's used graffiti art from the late artist Dash Snow without permission. The fast-food giant reportedly featured his “SACE” tag in restaurant décor to appeal to a younger audience. This is a reminder of how corporations keep cashing in on graffiti culture while the artists who create it get nothing.
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Street artists are once again fighting back, this time against GUESS, which is being sued for allegedly ripping graffiti designs and using them in a clothing line without permission. Big brands love to tap into graffiti culture for cool points but cant be bothered to actually pay the artists who built that culture in the first place.
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Graffiti artists are suing Guess for allegedly using their tags on clothing without permission. They say the brand took their street art and turned it into fashion without credit or payment. This case calls out a long-running issue of corporations cashing in on graffiti culture without giving any cut to the people who built it.
Read The Story →Local Legend Labs exists because this kind of theft never should have. Fifty percent of every collectibles profit goes directly to the artist. The artist keeps the IP. The artist calls the shots.
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