The $60K Decision that Became ~$200M
In 2005, graffiti artist David Choe took a mural job at Facebook's first office. He was offered two choices for payment: $60,000 in cash or the same value in Facebook stock.
At the time, Facebook looked like just another start-up. Choe didn't even like social media. But after advice from Sean Parker, he chose equity over cash, a bet on the future value his art helped create.
When Facebook went public in 2012, his shares were reportedly worth about $200 million. One decision turned a one-time paycheck into life-changing ownership.
Why we're telling you this
This is the heart of our brand: artist equity. At Local Legend Labs, every drop is an official collaboration with graffiti writers and artists get ownership in the products they help create, not just a one-time fee.
Limited Runs. Real Artists. True Equity.
Our collectible trucks are made in Limited editions with Legendary graffiti writers. Each release is scarce, and designed to make sure the artist gets paid every time.
Every purchase supports the artist directly. That's the promise.
